"People Buy From People They Like"

"People Buy From People They Like" is our mantra - and refers to the idea that people tend to buy products or services from people they have a positive relationship with or feel sympathy for.

Relationships and personal connections play an important role in the purchase decision process. When a customer likes and trusts a seller or company, they are more likely to choose to buy from them over a person or company they dislike.

This emphasizes the importance of building good relationships, creating trust and having a positive interaction with customers to increase the chances of successful sales.

We look at what it takes to be "likeable" and what it takes to influence others (decision makers) positively

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